How it started
James Grage spent his entire career in the health & fitness industry, working on all sides of the business, from media, speaking engagements, sports supplements, expos, fitness competitions, and Youtube. In that time, he developed a frustration with the deception and misinformation promoted to the public. It was enough to almost make him quit the industry, but instead, he chose to stay and try to create a positive change. That was the beginning of Undersun with a new philosophy and new approach to fitness.
What we believe in
We believe that there is a better way to get your workouts in and eat better, no matter who you are, what fitness level you are, or what your schedule looks like. No gym needed, and no complicated diets. Now great results are at your fingertips.
We believe the fitness industry sets an expectation that most of us can't live up to, leaving us feeling frustrated. The good news is you CAN get in great shape! The key to reaching your goals is consistency, and we’re here to help show you a new way.
We believe that anything extreme is not sustainable long-term. You may succeed initially, but inevitably it will lead to the yo-yo of starting and stopping. The key to lasting results is finding a program that's more balanced with everything else you have going on - one you can stick to!
The fitness industry can be more "industry" than fitness, rife with promises of shortcuts and magic pills that never pan out. We want to earn your trust by giving you good solid advice that will help you achieve your long-term goals.
Let's face it - there's a right way and a wrong way to do business. You can move up by stepping on the backs of others, or you can work together with others so that it's a win for all. At Undersun, we want to make sure everyone wins - our customers, our team members, and our global community.
You have interests outside of working out. So do we. Family, friends, community, hobbies. We want to help you make fitness a seamless part of your life. You should enjoy a healthier, fitter lifestyle, without it feeling like a burden.
Your health & fitness goals shouldn't prevent you from being able to focus on all your other goals and priorities. Our focus is to bring a simpler, more convenient, and time-efficient strategy that gives you back your freedom.